Sell Like a Spy – Business Development & Communication Strategies

Description

Head of Interfor Academy Jeremy Hurewitz discusses his new book, Sell Like a Spy – The Art of Persuasion from the World of Espionage. Jeremy discusses the book with Kate Kalmykov, a Partner at Greenberg Traurig. Jeremy and Kate discuss how spies are a misunderstood group. Despite their sensationalized image in movies and TV shows, spies are not quasi-superheroes chasing bad guys and getting into gun-fights. In reality they are more like elite relationship managers and Sell Like a Spy gets to the heart of why this makes them, as Jeremy claims, “the world’s best salespeople.”

But Sell Like a Spy goes beyond just CIA case officers and more broadly showcases the skills of FBI hostage negotiators, members of the special forces, Secret Service, and other elite government officials. These incredible public servants not only have unique skills to share on relationship development and influence, but helpful tips on negotiation, defusing difficult encounters, reading body language, and so much more.